Developing an online presence, and interacting with your customers in the digital realm is where the industry is today.

What’s 2018 looking like in your neighborhood? Industry trends are guesses based upon data that is parsed by folks whose job it is to predict what things will make an impact and what won’t. If you read trade publications like this one, you’ll see much advertising of new and better(?) products, tools, ideas, etc. You’ll also see informative articles about shops and companies who are on the cutting edge of the business today. However, in order to get a comprehensive picture of what’s hot and what’s not, and where it’s all going, you don’t have to go very far from your own home or office. READ MORE

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